Not all trade is fair ! Farmers and workers at the beginning of the chain don’t always get a fair share of the benefits of trade. Fairtrade enables consumers to put this right.

Senda Athletics


Senda Atlhetics is a corporation which make premium quality soccer products that respect the people who make them and the environment, and promote soccer as a tool to improve lives.

→ Help provide good working conditions and fair wages to the people making our products
→ Make top quality Fair Trade soccer equipment that connects and benefits athletes
→ Make the most ethical soccer product possible
→ Contribute to nonprofits focusing on people building self-esteem through soccer
Santiago Halty is the founder of Senda. Soccer for him, was more than a game :
  • a way to spend time with friends
  • a means to learn discipline
  • a path to self-confidence
That's certainly why "Senda" means "path" in Spanish.
In this following video, Santiago explains us what is his vision to change lives through soccer :




Senda Athletics is proud to be sweatshop-free.
Soccer's balls are made in Sialkot, in Pakistan. The company is certified Fairtrade, which means workers are guaranteed :
  1. Fair working conditions
  2. No child labor
  3. Fair wages
For Senda Athletics, workers from Pakistan are not simply outputs. But rather, an integral part of the business.

More info on the official Senda's website and this Abc report

Subscribe to: Posts (Atom)