What is Fair Trade ?
- It's an organized social movement → help producers in developing countries to make better trading conditions
- It advocates (=promotes) the payment of a higher price to exporters as well as higher social and environmental standards
- It is based on a partnership between producers and consumers
- It offers consumers a powerful way to reduce poverty through their every day shopping.
How does it works ?
Chain of Fair Trade is less long. |
The Fair Trade Mark :
Seeing this label → buy products in solidarity with those who produced them
→ helps producers struggling to improve their lives