Not all trade is fair ! Farmers and workers at the beginning of the chain don’t always get a fair share of the benefits of trade. Fairtrade enables consumers to put this right.

Definition - Philosophy

What is Fair Trade ?

  • It's an organized social movement → help producers in developing countries to make better trading conditions

  • It advocates (=promotes) the payment of a higher price to exporters as well as higher social and environmental standards

  • It is based on a partnership between producers and consumers

  • It offers consumers a powerful way to reduce poverty through their every day shopping.



How does it works ?

Chain of Fair Trade is less long.
The Fair Trade Mark :

Certifies that international Fairtrade standards have been met.

Seeing this label → buy products in solidarity with those who produced them
                          → helps producers struggling to improve their lives